Side View: How Has Apple Bewitched us?


During my leisure, meditation takes a bunch of it. The last one I did, Apple landed in my thoughts’ trouble. The question came to me: If I have 500,000 Naira now, what would I do with it? Then, the answer came subtly: Buy a MacBook Air.


Read also Curiosity: We Don’t Need Technology

Then I continued in my thoughts travel, how much does a plot of land cost in my village- specifically the rural area of Oshogbo, Osun state, Nigeria? Probably 150,000 naira only and what happens to this land in the next five or ten years when development reaches the location- My Oil Boom!

How has Apple bewitched us? I got my answers. By making some definite researches into how to stand out in the tech world, Apple has resulted into adding the extra factor to their product which has automatically demanded that everyone who wants the magic in the brand must also be ready to sacrifice the extra cash.

Apple has discovered the materials needed for the bewitching sacrifice: Larger RAM, Larger ROM, Clearer Camera, Exquisite Styles and Design, Water Resistant Nature, Easy Tracking, etc. Nothing this good can come easy for Apple during the buildup process, which I believe is why Apple didn’t exist in the last 10 years.

Now that the concoction is complete, Apple launches iPhone 1,2,3,4,5,6,7,8,9,X,XMax, iPod, iPad, Macbook Pro, Macbook Air, etc. in a premium way, such that the standard of living of people is now discovered based on the type of Apple product in possession.

According to the Technology Acceptance Model, which talks about the way people accept new technologies and put them to use, Apple is one of the rarest product to have such acceptance in such very minute period of time. It was like money ritual.

Also, the Innovation Diffusion Model that talks about how new innovation in the world gets spread across cities, states, countries, and continents. Apple has made it to the list of one of the rare product to have such rapid diffusion into the minds of the whole world.

Nigerian Musicians helped in the publicity with Mr. Real’s Legbegbe song. Apple is indeed a success in the tech world has it has successfully colonized our psychosocial membrane with series of its magic.


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